The News
Distribution & Exhibition
Canadian Content Continues To Be Marginalized | Canadian Content Continues To Be Marginalized |
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| Thursday, 17 May 2007 | |
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Canadian performers are disappointed the CRTC has not yet chosen to take positive action to reverse the current crisis in English-language Canadian television drama. However, ACTRA is cautiously optimistic because the CRTC's decision states that it will address the destructive 1999 policy that removed drama spending requirements, at the Canadian broadcaster's upcoming licence renewal hearings.
As broadcast licence renewals will begin next year, ACTRA will continue to demand Canada's private broadcasters spend at least 7% of their advertising revenues on new Canadian English-language drama programming and to schedule a minimum of two hours of new Canadian dramas in real prime-time (Sunday to Thursday, 7:00 p.m. to 11:00 p.m.).
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