The Calgary International Film Festival (CIFF) has welcomed American Express Canada as presenting sponsor of the 8th Annual edition of the Festival taking place September 21-30, 2007.

“We are thrilled to have the support and participation of American Express in our Festival this year,” said Jacqueline Dupuis, Executive Director, Calgary International Film Festival. “With a strong history of supporting arts and culture, they contribute to the experience of their Cardmembers in the cities in which they live.”

Dupuis believes that American Express’ strong brand recognition will enable CIFF to grow its international presence and secure increased support of filmmakers from around the world.

“American Express is proud to be the presenting sponsor of the Calgary International Film Festival,” said Tracey Szczur, Director, Establishment Services Marketing, American Express Canada. “As an active supporter of arts and culture across Canada, we are thrilled to be able to bring world-class cinema to Calgarians.”

As the Official Card of CIFF, American Express will enhance the Festival by participating in a number of initiatives that will uniquely impact Calgarians, film-goers, filmmakers and Cardmembers. Highlights of these initiatives include:

• The American Express® Opening Gala on the eve of the Festival, September 20.

• The American Express People’s Choice Award, a new competition for the Festival, whereby CIFF and American Express will put the choice in the hands of the film-going audience with online voting during the Festival.

• Festival goers will be able to plan their experience from beginning to end with the American Express Diversions Guide – a handy reference guide to the daily CIFF film schedule, as well as dining and shopping opportunities in and around Calgary’s Festival venue locations.

• American Express Cardmembers will have preferential access to CIFF tickets, passes, packages and top-quality seating through the American Express Front Of The Line program.