ACTRA asked the CRTC to establish new standards for benefits packages flowing from broadcasters in the wake of Rogers Media's takeover of five Citytv stations.

"We need new standards for benefits packages so Canadians can see a real increase in Canadian drama on television. We're asking the CRTC to calculate benefits based on the full value of the purchase and ensure that two-thirds of benefits are directed to 10-point Canadian drama," said Richard Hardacre, ACTRA National President.

ACTRA is appearing at CRTC hearings into Rogers' purchase of five Citytv stations. ACTRA is opposing Rogers' application unless it enhances its drama commitment and directs it exclusively to 10-point Canadian productions.

"ACTRA challenges Rogers to add to its offering and take concrete action to support English-Canadian drama. If they do so, we will support this application," said Hardacre.

ACTRA's submission on the Rogers' acquisition asks that 75% of the Allan Waters Canadian Content Initiative and the script and concept development fund be allocated to drama programming and that these funds be directed exclusively to 10-point Canadian productions.

ACTRA continues to argue that the CRTC must fix the crisis in English-Canadian TV drama. "Any strategy must include the CRTC reinstating strong regulations requiring Canadian broadcasters, who use public airwaves, to financially support, appropriately schedule and aggressively promote Canadian dramas," Hardacre stated.