In recognition of the need to protect the environment and the world’s ancient forests, BookExpo Canada is pleased to announce a strategic partnership with Cascades Fine Papers Group, Gold winner of Most Environmentally Progressive Vendor in Canada and Bronze winner of Most Progressive Environmental Process at PrintActions Environmental Print Awards
in 2007.

In the trade show business, the use of paper is a core part of our marketing efforts. BookExpo anada is concerned about its effect on the environment specifically regarding the loss of old rowth forests and the effects on global climate change. As a corporation, we are committed to rotecting the environment and to the responsible use of natural resources” said Dahlia de Rushe, vent Director.

his partnership is one of several new initiatives that BookExpo Canada’s management is dopting in 2007 as part of its mandate to repurpose and reposition BookExpo Canada. The esult of this strategic partnership will see over 90% of BookExpo Canada’s marketing material rinted on Cascades environmental paper which will result in the saving of 24 trees and 1,506 kg f air emissions for this year.

The wind is changing in the North American book publishing market toward environmentally riendly papers. We are proud to offer the most environmental paper with our 100% postconsumer ecycled Rolland Enviro100 Book. It is not only saving trees, but also reducing water and energy consumption and at the same time the amount air emissions and garbage sent to
landfills,” specifies Normand Lecours, Vice-President of Sales and Marketing at Cascades.